Google AdSense ads come in two popular formats for bloggers:
✓ AdSense for content: Ads are displayed based on the content of your
page. Ads can be in text or graphical format and link to a separate page
determined by the advertiser. You’re paid when a visitor clicks on
the ad.
✓ AdSense for search: A search box is displayed on your blog where visitors
can enter search terms to find more information. You’re paid when
the visitor clicks a link that’s returned in the search results, making it a
two-step process before you generate earnings.
You can customize the appearance of the AdSense ads displayed on your
blog, including the colors of the border, title, background, text, and URL. You
can also choose from a wide variety of ad formats, including text ads, image
ads, video ads, link units, and themed units. These features are discussed
later in this chapter, in the section “Setting Up AdSense on Your Blog.”
Finding your way around Google AdSense
Google AdSense does all the work for you to help you earn money from your
blog. You simply need to create an account and configure your blog settings
in order to start making money. The success of your Google AdSense ads
comes from your efforts to maximize return. The following list describes several
ways you can help boost your AdSense earning potential:
✓ Write focused content. Google AdSense ads are served based on the
content found on the page of your blog where those ads appear. Make
sure that your content is focused on a single topic to ensure that related
ads are displayed.
✓ Do your keyword research. To maximize your AdSense income, take
some time to research keyword popularity. Open your own Google
AdWords account and analyze the going rates for keywords related
to your blog’s niche. Use tools such as the ones available at www.
wordtracker.com to further research keyword popularity. The more
popular a keyword is, the higher advertisers have to bid to serve ads
related to it. Try to write content that is relevant to your blog’s topic
and that maximizes popular keywords.
✓ Increase traffic to your blog. With more visitors comes the potential for
more clicks on your AdSense ads, and that means increased earnings for
you. Chapters 12 and 13 discuss how you can grow your blog’s audience
in detail.
✓ Test, test, and test again. Much of your AdSense success comes from
experimentation and finding out what works best. Test ad types, ad
placement, and keywords to determine how to maximize your AdSense
earning potential.
✓ Avoid covering your blog in Google AdSense ads. Too many ads
make your blog cluttered. Rather than click your ads and help you earn
money, visitors click away from your blog entirely if they can’t find
useful content amid the many ads. The quality (the relevancy) of the ads
you display on your blog is more useful than the quantity.
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